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Web 2.0 hype is making web firms neglect the basics of good design

Describing Web 2.0 as the "latest fashion", Mr Nielsen said many sites paying attention to it were neglecting some of the principles of good design and usability established over the last decade. Good practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written.

Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. "They should get the basics right first," he said. "Sadly most websites do not have those primary things right."

» bbc.co.uk [ Contribute: submit link / submit article / submit company ]

New Way to Read Online Text - LiveLink

Scientists at a small startup called Walker Reading Technologies in Minnesota have determined that the human brain is not wired properly to read block text. They have found that our eyes view text as if they're peering through a straw. Not only does your brain see the text on the line you're reading, but it's also uploading superfluous information from the two lines above and the two lines below. This causes your brain to engage in a tug of war as it fights to filter and ignore the noise. The result is slower reading speeds and decreased comprehension. The company has developed a product that automatically re-formats text in a way that your brain can more easily comprehend.

» liveink.com

10 meter eye tracking billboards for advertisers

A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way.

» newscientisttech.com

The Futurelab 100 Online Brands

The Futurelab 100 ranks the online relevance of the world’s 100 most valuable brands as listed by Business Week/Interbrand. Its objective is to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

The ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand. The Futurelab 100 will be compiled each time Business Week/Interbrand issues a new ranking

[PDF] THE FUTURELAB 100 via: FutureLab

100 Brands Scorecard

via [ 100 Brands Scorecard ]

Coca-Cola [ USA Beverages ]
Microsoft [ USA Computer Software ]
IBM [ USA Computer Services ]
GE [ USA Diversified ]
Intel [ USA Computer Hardware ]
Mercedes [ Germany Automotive ]
Disney [ USA Enterainment ]
McDonald's [ USA Restaurants ]
Toyota [ Japan Automotive ]
Google [ USA Internet Services ]
Citi Group [ USA Finance Services ]
Nokia [ Finland Telecoms Equipment ]
HP [ USA Computer Hardware ]
American Express [ USA Finance Services ]
Gillette [ USA Personal Care ]
BMW [ Germany Automotive ]
Cisco [ USA Computer Services ]
Sony [ Japan Consumer Electronics ]
Honda [ Japan Automotive ]
Samsung [ Korea Consumer Electronics ]
HSBC [ UK Finance Services ]
Dell Computer [ USA Computer Hardware ]
Louis Vuitton [ France Luxury ]
Pepsi [ USA Beverages ]
Nescafe [ Switzerland Beverages ]
Merrill Lynch [ USA Finance Services ]
Budweiser [ USA Alcohol ]
Oracle [ USA Computer Software ]
Apple [ USA Computer Hardware ]
Marlboro [ USA Tobacco ]
Nike [ USA Sporting Goods ]
Pfizer [ USA Pharmaceuticals ]
UPS [ USA Transportation ]
Morgan Stanley [ USA Finance Services ]
J.P. Morgan [ USA Finance Services ]
Canon [ Japan Computer Hardware ]
SAP [ Germany Computer Software ]
Goldman Sachs [ USA Finance Services ]
Ford [ USA Automotive ]
Kellogg's [ USA Food ]
Gap [ USA Apparel ]
Ikea  [ Sweden Home Furnishings ]
Novartis [ Switzerland Pharmaceuticals ]
UBS [ Switzerland Finance Services ]
Siemens [ Germany Diversified ]
Harley-Davidson [ USA Automotive ]
Heinz [ USA Food ]
MTV [ USA Enterainment ]
Gucci [ Italy Luxury ]
Nintendo [ Japan Consumer Electronics ]
Accenture [ USA Computer Services ]
L'Oreal [ Personal Care ]
Philips [ Netherlands Consumer Electronics ]
Xerox [ USA Computer Hardware ]
eBay [ USA Internet Services ]
Volkswagen [ Germany Automotive ]
Wrigley's [ USA Food ]
Yahoo [ USA Internet Services ]
Avon [ USA Personal Care ]
Colgate [ Personal Care ]
KFC [ USA Restaurants ]
Kodak [ USA Consumer Electronics ]
Pizza Hut [ USA Restaurants ]
Kleenex [ USA Personal Care ]
Adidas [ Germany Sporting Goods ]
Chanel [ France Luxury ]
Nestle [ Switzerland Food ]
Danone [ France Food ]
Amazon [ USA Internet Services ]
Kraft [ USA Food ]
Caterpillar [ USA Machinery ]
ING [ Netherlands Finance Services ]
Rolex [ Switzerland Luxury ]
Motorola [ USA Telecoms Equipment ]
Reuters [ UK Media ]
BP [ UK Energy ]
Porsche [ Germany Automotive ]
Zara [ Spain Apparel ]
Panasonic [ Japan Consumer Electronics ]
Audi [ Germany Automotive ]
Duracell [ USA Consumer Electronics ]
Tiffany + Co. [ USA Luxury ]
Hermes [ France Luxury ]
Hertz [ USA Automotive ]
Hyundai [ Korea Automotive ]
Nissan [ Japan Automotive ]
Hennessy [ France Alcohol ]
Starbucks  [ USA Food ]
Smirnoff [ UK Alcohol ]
Cartier [ France Luxury ]
Shell [ Netherlands Energy ]
Johnson + Johnson [ USA Personal Care ]
Moet + Chandon [ France Alcohol ]
Prada  [ Italy Luxury ]
Bulgari [ Italy Luxury ]
Armani [ Italy Luxury ]
Levi's [ USA Apparel ]
LG [ Korea Consumer Electronics ]
Nivea [ Germany Personal Care ]
Heineken [ Netherlands Alcohol ]

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